Digital Advertisement, also guided to as online advertising, is a type of marketing that businesses use to advertise their brands, goods, and services on the internet. It entails activities on websites, social media platforms, blogs, apps, and other online communication platforms.
As an impact of the digital transformation, businesses now have a wider range of options for reaching their target audiences and the market as a whole. In this way, everything that utilizes digital resources and platforms can be categorized as digital advertising. Being present exactly where the public is the main objective.